About
A media intelligence firm founded by a specialist who has reported to boards, government entities and leadership teams across the Middle East.
Sargon Intelligence
Sargon Intelligence makes a proven reporting method available to any organisation that needs it: the thinking behind board-level reporting across the region, with the systems to run it at scale.
We are analysts who build. The coding method, the AI workflows and the reports come from the same hands, so every number can be explained and every system can be shaped around your team.
Our mission: give decision-makers intelligence they can trust, and show them how it was made.
Why Sargon: the name and the mark come from Mesopotamia, where writing began. The first tablets were records of what mattered, kept by scribes. We do the same work with modern tools, and you keep the record.
Licensed and based at Expo City Dubai.
What we stand for
Excellence
Work you could defend in front of your board.
Transparency
The method is written down and every number has a source.
Respect
For your time, your confidentiality and your judgement.
Partnership
The same senior person, quarter after quarter.
Mustafa Abu Tabikh
Founder and Director
Mustafa spent seven and a half years at FGS Global, where he was instrumental in establishing the Middle East media intelligence practice and went on to lead it.
His team delivered measurement and reporting for government entities and major corporates across the region: national transformation programmes, sustainability initiatives, major international sporting events, and financial communications mandates including a regional banking merger and Saudi Arabia's IPO boom.
He holds the AMEC Certificate in Measurement and Evaluation (Merit) and is completing the AMEC Diploma, researching how organisations are described in AI-generated answers. He is certified by The Social Intelligence Lab.
Reporting to boards and leadership teams across the Middle East, through many of the region's defining moments in business, politics, public policy and sport.